ROLLIE'S Privacy Policy
Effective: November 10, 2026 · Operated by MAYACREW Inc.
ROLLIE'S (the "app") is a film-camera style photo app. Taking photos needs no account and no sign-in, and the photos and reels you take are stored only on your device — unless you choose to post some of them to PHOTO PARADE, the app's optional monthly photo gallery.
1. Information we collect
- Photos: none collected, unless you post them to PHOTO PARADE. Photos and reels you shoot are saved to your device (the app's album in your Photos library) and are uploaded only when you post them to the Parade (see PHOTO PARADE).
- Location in your files: if you allow location access, the place a photo or reel was taken is written into that file on your device (photo EXIF / video metadata). It is not sent to us, and photos posted to PHOTO PARADE are uploaded without it.
- Sound in reels: in movie mode, the microphone records sound into the reel on your device. It is not sent to us.
- Usage analytics (Google Analytics for Firebase): to understand how the app is used and to fix problems, the app sends usage events (for example: the app was opened, the camera became ready and how long that took, a photo was developed and with which camera, lens and film), an app-instance identifier, your device model and OS version, and an approximate location that Google derives from your IP address. This data is not linked to your identity, and Google Analytics receives no advertising identifier. See Google's Privacy Policy.
- Crash reports (Firebase Crashlytics): if the app crashes, it sends a crash report so we can fix the cause: the stack trace, the app's state at the time of the crash, your device model and OS version, and a Crashlytics installation identifier used to count how many devices a crash affects. Crash reports contain no photos and are not linked to your identity.
- Ad measurement (TikTok App Events SDK, Meta SDK): to learn which of our TikTok ads and which of our Facebook and Instagram ads bring people to ROLLIE'S, the app tells TikTok and Meta when it is installed and opened, together with your device model, OS version and the network address the request comes from. On iOS this includes your advertising identifier (IDFA) only if you allow tracking when the app asks; on Android it includes the Google advertising ID unless you have deleted it or turned it off in your device settings. No photos and nothing you type are ever sent. See TikTok's Privacy Policy and Meta's Privacy Policy.
- Notifications (Firebase Cloud Messaging): if notifications are allowed, the app registers a notification token so we can tell you about new films. You can turn notifications off at any time in your device settings.
- Purchase: ROLLIE'S is a paid app. The purchase is handled by the App Store / Google Play, and the app never sees your card or account details. The app has no in-app purchases.
- Store notices and app updates: the app periodically downloads a small text file (shop notices) from our static hosting, and checks our update server for app updates (the request carries the app version and platform). These requests contain no personal information.
- Apart from PHOTO PARADE, the app has no accounts, shows no ads, and collects no photo or face data.
2. Permissions the app uses
- Camera — used only for the live viewfinder preview and taking photos and reels.
- Photo Library — used to save your developed photos and reels to your device, to show them in the app's album, and to let you pick photos to post to PHOTO PARADE.
- Microphone (optional) — used only to record sound into reels in movie mode.
- Location (optional) — used only to write where a photo or reel was taken into the file on your device.
- Notifications (optional) — only for news about new films.
3. PHOTO PARADE (optional)
PHOTO PARADE is an optional space inside the app where you can post photos and browse and like other people's photos; a new Parade opens every month (rules). It is not offered in mainland China. Nothing below is collected unless you open the Parade.
- Anonymous participant ID: when you first open the Parade, the app creates a random participant ID and key. The key stays on your device (in the iOS Keychain, or in app storage that Android's own backup can restore), so your posts stay yours after a reinstall; our server keeps only a one-way hash of the key. It is not linked to your Apple or Google account.
- What you post: the photos you choose (uploaded in two sizes, re-encoded without location or other file metadata), the camera, lens and film each was taken with, an optional title and story, your nickname and country of activity, your Instagram username if you give one, the time of posting, and your consent (its version and time).
- What you do: which posts you liked, which posts you opened (to count each viewer once), and any reports you make.
- Abuse prevention: a one-way hash of the network address your requests come from, used only for the hourly sign-up limit (deleted within two hours) and to count reports from one network once per post (deleted with the post).
- What is public: your posted photos and their camera, lens and film, nickname, country and flag, Instagram username, title and story, and the like and view counts are shown to all users of the app. Your participant ID, key, likes, views and reports are never shown.
- How it is used: to run the Parade (show posts, count likes and views, keep the daily limits), to keep it safe (an automated check for explicit or violent images, reports, and reviews by our staff, who are notified in our internal workspace about flagged or reported posts), and — within the consent you give when posting — to feature photos on ROLLIE'S official social media and in our promotion, as set out in the rules.
- Where it is processed: on Amazon Web Services in Seoul, South Korea (storage, database and Amazon Rekognition for the automated image check), with photos delivered through Amazon CloudFront's worldwide network. Instagram usernames are shown as links; we do not send your data to Instagram or Meta for the Parade.
- How long it is kept: your posts and participant data are kept until you delete them or ask us to, or until the Parade is closed (we announce a closure in the app and then delete the data). A report you made is kept with the reported post until that post is deleted. Restrictions placed on a participant ID for breaking the rules are kept with that ID.
- Deleting it: in the app, "My posts" lets you delete any post, or everything you have in the Parade at once; photos are deleted from our storage and delivery network straight away, and your likes are taken off the counts. If you can no longer do it in the app, email us with your nickname (and, if you can, a screenshot of your post) and we will delete it within 30 days. Deleting the app alone does not delete what is on our server. Official social media posts and ads published with your consent before a deletion may remain, as the rules explain.
4. Retention and deletion
Except for photos you post to PHOTO PARADE (section 3), the app stores no photos on our servers, so retention and deletion of your photos are entirely under your control on your device. Analytics data and crash reports are kept by Google for a limited period and are not linked to your identity, and ad measurement data is kept by TikTok and Meta under their own policies; to ask about it, contact us below.
5. Third parties
We do not sell your personal information. To measure our ads, we share the limited data described above with TikTok and Meta, which process it under their own privacy policies. Analytics, crash reporting and notification delivery are provided by Google (Firebase) under its own privacy policy; payments are processed by Apple and Google under theirs. PHOTO PARADE runs on Amazon Web Services, which processes its data on our behalf.
6. Children's privacy
The app does not knowingly collect personal information from children. PHOTO PARADE is open only to people aged 14 or older (or older, where the law of their country requires it).
7. Changes
If this policy changes, the updated version will be posted at this page.
8. Contact
Questions or requests: junooh949@gmail.com
9. Sound credits
Shutter and film-wind recordings come from Freesound.
Clips under CC0 need no attribution; the CC BY 4.0 recordings below are credited as their licence requires.